University of Washington Bothell Dr. Anurag Tewari · School of Business
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Informed Consent: This study is conducted by Dr. Anurag Tewari at the University of Washington Bothell. Participation is voluntary and anonymous. You may withdraw at any time. Results are used for academic research only. Questions: [email protected]
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Store & Header
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Purchases note
Pricing & Delivery
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Main Product Image
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Label & Bottle Label Color
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Label second line
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Certification Section Title
Signal Format
Controls Study 1 format manipulation (H1a/H1b/H1c)
Certification Badges
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Signal Description Text
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Bullet Points Under Signal (optional)
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Active Study
Study 1 — Signal Format (H1a, H1b, H1c)
3×3 = 9 conditions. Select to apply to preview.
Study 2 — Dimensional Coverage (H2a, H2b)
Study 3 — Cost Composition (H3a, H3b)
Condition Entry URLs
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Survey Stages
1
Screening + IMC Check
✓ Active
2
Consent
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3
Attention Check
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4
Brand Background
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5
Product Exposure (60s timer)
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6
Filler Task (3 min)
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7
Perceived Credibility (8 items)
✓ Active
8
Purchase Intention (3 items)
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9
Manipulation Checks (study-specific)
✓ Active
10
Controls + Demographics
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11
Completion Screen
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Timer Settings
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Completion Code (for Prolific)
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